Pal Joey

PAL JOEY

, whose real name is Joseph Longo, is an American DJ,

producer, and composer from New York City who has been active since

the late 1980s. A cult figure in the underground scene, he is known

for his innovative blend of house, hip-hop, jazz, and soul.

Rooted in New York's urban culture (block parties, the nascent hip-hop

scene, clubs), he began with DIY techniques like "pause tapes" and

tape editing. He honed his skills working in key venues such as the

record store Vinylmania and Power Play Studios, where he rubbed

shoulders with major artists.

In the 1990s, he gained recognition with his Loop D'Loop series of

EPs, characterized by instrumental, experimental, and heavily sampled

tracks. He used various aliases to explore different styles and became

a sought-after producer, collaborating with artists like KRS-One,

Sade, and Deee-Lite.

Despite his influence, he deliberately remains discreet and rejects

the star system, prioritizing creativity over fame. His work, highly

respected in vinyl culture, is distinguished by its originality,

artistic freedom, and handcrafted approach to production.

Today, Pal Joey is considered an "underground" pioneer of New York

house, having left a lasting mark on the evolution of electronic music

while remaining true to an independent and authentic vision.who has

been active since the late 1980s. A cult figure in the underground

scene, he is known for his innovative blend of house, hip-hop, jazz,

and soul.